In a new video, Even Puschak talks about the rise of the serialization genre, from Dickens to Flash Gordon to General Hospital to Star Wars. Now that our entertainment is increasingly serialized, he argues that audiences have a unique opportunity to shape what we watch. (Case in point: the increased importance of non-white and non-male characters in The Force Awakens and Rogue One.)
Further reading: Wired's You Won't Live to See the Final Star Wars Movie, which I've thought about almost every week since I read it.
Everywhere, studio suits are recruiting creatives who can weave characters and story lines into decades-spanning tapestries of prequels, side-quels, TV shows, games, toys, and so on. Brand awareness goes through the roof; audiences get a steady, soothing mainline drip of familiar characters.
Forget the business implications for a moment, though. The shared universe represents something rare in Hollywood: a new idea. It evolved from the narrative techniques not of auteur or blockbuster films but of comic books and TV, and porting that model over isn't easy. It needs different kinds of writers and directors and a different way of looking at the structure of storytelling itself. Marvel prototyped the process; Lucasfilm is trying to industrialize it.
And Puschak recommends Consuming Pleasures by Jennifer Hayward.
Ranging from installment novels, mysteries, and detective fiction of the 1800s to the television and movie series, comics, and advertisements of the twentieth century, serials are loosely linked by what may be called "family resemblances." These traits include intertwined subplots, diverse casts of characters, dramatic plot reversals, suspense, an such narrative devices as long-lost family members and evil twins. Hayward chooses four texts to represent the evolution of serial fiction as a genre and to analyze the peculiar draw that serials have upon their audiences: Dickens's novel Our Mutual Friend, Milton Canif's comic strip Terry and the Pirates, and the soap operas All My Children and One Life to Live. Hayward argues that serial audiences have developed active strategies of consumption, such as collaborative reading and attempts to shape the production process. In this way fans have forced serial producers to acknowledge the power of the audience.
All this makes me realize that I've often thought of kottke.org as a serial. The "family resemblances" amongst all my posts might be difficult to see sometimes, but it's there most of the time. In my mind, at least.