Type designer Matthew Butterick sent a letter to director Brad Bird about the use of Verdana in captions and subtitles in the latest Mission Impossible movie.
Second, it's not stylistically suitable. Verdana is a built-in font on nearly every Windows and Mac computer. It's used on zillions of web pages. It's ubiquitous. Therefore, the person who uses Verdana suggests to readers "I couldn't be bothered to pick anything better." It's also well-known as the corporate font of IKEA -- probably not the association you're going for.
Lessons from Pixar's Brad Bird on fostering innovation in the workplace.
In my experience, the thing that has the most significant impact on a movie's budget -- but never shows up in a budget -- is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.
Talented people are leaving Pixar because very few people get a shot at directing a film of their own.
For all the success, however, there's very little room atop Pixar's food chain. While live-action movie studios might crank out more than a dozen movies annually, the digital animation company built by Apple's Steve Jobs barely makes a film a year -- and had no features at all in 2005 or 2002. What's more, all Pixar movies so far have been directed by an inner circle of animation all-stars: John Lasseter ("Toy Story," "A Bug's Life," "Toy Story 2" and "Cars"), Brad Bird ("The Incredibles" and "Ratatouille"), Andrew Stanton ("Finding Nemo" and summer's forthcoming "Wall-E") and Pete Docter ("Monsters, Inc." and 2009's "Up").
Brad Bird is set to direct a live-action movie about the earthquake that hit San Francisco in 1906.
First trailer for Ratatouille, by Pixar and Brad Bird (who did The Incredibles and The Iron Giant). ps. Cars opens today! Zoom!