I can't believe that paying the NFL $330 million for being able to use trademarked terms like "Super Bowl" and "Pittsburgh Steelers" in advertising is worth it, particularly when you can use euphemisms like "The Big Game" for absolutely free.
I can't believe that paying the NFL $330 million for being able to use trademarked terms like "Super Bowl" and "Pittsburgh Steelers" in advertising is worth it, particularly when you can use euphemisms like "The Big Game" for absolutely free.
This entry was published on February 01, 2006 at 11:01 am.
Tags for this entry: superbowl nfl football sports business
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