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Using information from the USPTO to track how logo design in the US has changed over time. "Using this database, innovations and trends in the design of trademarks can be tracked and dissected. For example, the rise of the swoosh element, concentrated among internet and telecommunications firms in particular, can be seen developing in the mid-1990s."

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Tags for this entry:  design  logos  trademarks  trends 

This entry was published in August 2005.

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