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An excellent article at Salon

posted by Jason Kottke   Nov 30, 1999

An excellent article at Salon about how companies get their names…and more often than not, how they get their horrible names. I’ve always thought that jibberish names like Agilent, Navistar, Telegy, Telegent, Verbex, Azurex, and Aquent were *absolutely horrible*…and this article confirms my suspicions. Companies pay multi-millions of dollars for these names…what a waste of money.

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