Amazon is now offering the ability to subscribe to Prime and Prime Video monthly rather than just yearly. Prime Video is $8.99/mo (Netflix is going up to $9.99/mo soon) and the full Prime offering is $10.99/mo. A year of Prime is still $99.
In Prime Video, Amazon has built a worthy competitor to Netflix. And it actually might be better at this point. The stable of impressive Netflix originals aside (which Amazon is also doing *cough* Transparent *cough* best show in years), Amazon allows you to rent/buy digital movies not available for free streaming1, provides discounts for subscriptions to Showtime and Starz, and (if you opt for the full Prime) offers free shipping on most stuff in the store (as well as other benefits.) I sub to both services, but if I had to make a choice right now, I’d probably stick with Amazon.
What Amazon should do, to really sweeten the deal (if the movie studios would allow such a thing), is offer Prime-only discounts on renting and buying digital movies and shows. So not only would you get a bunch of free streaming movies, you can rent new-to-video movies, and they’re cheaper than at iTunes. That’s something that Netflix can’t offer right now. I wonder if they’ll add a digital video store to their offering to compete?↩