Steve Jobs, tweaker  NOV 07 2011

In a review of Walter Isaacson's biography of Steve Jobs, Malcolm Gladwell says that Jobs was much more of a "tweaker" than an inventor...he took ideas from others and made them better.

Jobs's sensibility was editorial, not inventive. His gift lay in taking what was in front of him-the tablet with stylus-and ruthlessly refining it. After looking at the first commercials for the iPad, he tracked down the copywriter, James Vincent, and told him, "Your commercials suck."

"Well, what do you want?" Vincent shot back. "You've not been able to tell me what you want."

"I don't know," Jobs said. "You have to bring me something new. Nothing you've shown me is even close."

Vincent argued back and suddenly Jobs went ballistic. "He just started screaming at me," Vincent recalled. Vincent could be volatile himself, and the volleys escalated.

When Vincent shouted, "You've got to tell me what you want," Jobs shot back, "You've got to show me some stuff, and I'll know it when I see it."

Read more posts on kottke.org about:
books   Malcolm Gladwell   Steve Jobs   Walter Isaacson

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting