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Modern day cargo cults

posted by Jason Kottke   Jul 27, 2011

Adrian Hon cites Kickstarter & iPhone clones as evidence that cargo cult thinking is alive and well in the modern age.

Kickstarter isn’t the only success to attract cargo cults. Mere months after the iPhone was announced in 2007, a parade of competitors built their own cargo cults around it, hoping that by mimicking the iPhone’s design and its characteristic ‘apps’ they’d attract customers who don’t know any better, even if their phones didn’t have the same range of apps as Apple, or weren’t as fast.

(via waxy)

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