Instead of getting his own TV show, David Chang is making a series of iPad apps and printed journals (published by McSweeney’s no less).
Mr. Chang said that he had talked to television networks about doing a program, but that this offered more freedom and more possibilities, as well as providing research and development for his restaurants. “We were able to go a little deeper than we could have on TV, without being constrained by the networks,” he said. “They wanted yelling. They wanted everything but education.”
Your move, Kokonas.