Remember the @BPGlobalPR Twitter account that sharply lampooned BP’s response to their oil disaster in the Gulf? Mat Honan has an interview with the person responsible. (And it’s not Mike Monteiro.)
The idea was mine, and all the long form writing, talks, and speeches were me. But a lot of tweets — a lot of my favorite tweets — weren’t mine. I edited and maybe tweaked some of them, but there’s no way I would have been able to come up with the quality or volume of jokes without a good team. We had about 15 people, and those writers deserve a lot of the credit. Some contributed every day. My dad did one, even. I sent him a message and told him about it, and I was like, “fuck, I’m not sure what he’ll think.” But he responded immediately with a joke.