Words to live by  AARON COHEN  ·  AUG 02 2010

"So here's some advice I wish I would have got when I was your age... Live every week like it's shark week." - Tracy Jordan

In its 24th year, the Discovery Channel's Shark Week is really coming into its own on the internet. At least on the meme-filled internet of Tumblr/Twitter/Reddit etc. Add in the clever guerrilla marketing of having sharks appear off the coast of Cape Cod and NJ this past week, and you've got the makings of a media phenomenon I can hardly bear.

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