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Twitter Bans Third-Party Ads

posted by Aaron Cohen   May 24, 2010

Via its blog, Twitter has just announced that it is banning third-party ad networks from using the Twitter API to insert ads into a user’s stream.

“Why are we prohibiting these kinds of ads? First, third party ad networks are not necessarily looking to preserve the unique user experience Twitter has created. They may optimize for either market share or short-term revenue at the expense of the long-term health of the Twitter platform. For example, a third party ad network may seek to maximize ad impressions and click through rates even if it leads to a net decrease in Twitter use due to user dissatisfaction.

In other exciting news, Britney Spears has passed Ashton Kutcher as the most followed user on Twitter, so there’s that.

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