homeabout kottke.orgarchives + tags

How to sell luxury in a recession

posted by Jason Kottke   Feb 19, 2010

Or: how to talk someone into buying a $30,000 watch.

Flattery sells, so to further those positive emotions, he insists that sales associates compliment the customer’s own watch, even if it’s from a competitor.

(via lone gunman)

We Work Remotely