To sort out the uncultured, ill-tempered, and just plain ugly, Moscow clubs use a process called face control (or feis kontrol), a particularly picky version of the typical velvet rope system employed at clubs around the world.
Not that Pasha doesn't take his role seriously. As he sees it, his job, or that of any face control expert, is necessary because Russia is filled with "people who have just made their first million and think they deserve to be in the club, that they should get everything they want." This, of course, is a problem. "But in fact they're just a bunch of miners and day laborers," Pasha said. "They don't have respect or culture."