From a promotional email sent out by Wired Magazine:
For a limited-time, subscribe to WIRED and get the Mystery Issue guaranteed!* Edited by J.J. Abrams, co-creator of Lost and director of the new Star Trek movie, this issue is sure to be like no other.
*while supplies last
Guaranteed? Inconceivable! And speaking of that issue of Wired, be prepared to read a bunch about how it is going to save print media by moving the crossword from the games page into the entire rest of the magazine.
So, as Mr. Bevacqua wrote on his blog, he spent the next several days following the hidden clues he believed he’d found, using Morse code, alternative computer keyboard layouts and even electrician’s wiring codes to solve the covert brainteasers. Finally he was directed to a hidden Web site, from which he sent an e-mail message to a secret account. A short while later he learned that he was the first Wired reader to solve an extensive hidden puzzle embedded throughout the magazine.