A study from the BI Norwegian School of Management has found online music bootleggers are much more likely to pay for music online than those who don’t steal music.
The Norwegian study looked at almost 2,000 online music users, all over the age of 15. Researchers found that those who downloaded “free” music — whether from lawful or seedy sources — were also 10 times more likely to pay for music. This would make music pirates the industry’s largest audience for digital sales.
Not surprising that some people are so crazy for music that they’ll *pay* for it. Crazy!
Update: Rebecca Blood thinks this article is crappity crap crap and points to a better take at Ars Technica.