Survival of the fittest Playboy Playmate  OCT 17 2008

In lean times, men look for women who can work and in times of plenty, they want women who can reproduce.

The Environmental Security Hypothesis says that in tough times men will prefer women who are good at production, generally older, taller, heavier, less curvaceous women with less body fat. In good times, they will prefer women who are good at reproduction, generally younger, shorter, lighter, more curvaceous women.

A pair of social psychologists looked for signs of this in the pages of Playboy magazine.

Consistent with Environmental Security Hypothesis predictions, when social and economic conditions were difficult, older, heavier, taller Playboy Playmates of the Year with larger waists, smaller eyes, larger waist-to-hip ratios, smaller bust-to-waist ratios, and smaller body mass index values were selected. These results suggest that environmental security may influence perceptions and preferences for women with certain body and facial features.

Read more posts on kottke.org about:
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