DIY perfume AUG 21 2008
In remembrance of her grandmother, Chicagoan Jessica Dunne created her own perfume called Ellie.
She sought out Michel Roudnitska, a perfumer who lives in France, to be her collaborator. Her family in her hometown of Villanova, Pa., served as her focus group. A friend volunteered to tie by hand the grosgrain ribbon bow that decorates each package. Then Ms. Dunne cold-called Claudia Lucas, the perfume buyer at Henri Bendel in Manhattan, and asked whether she could send a sample of the perfume.
More information about Ellie, as well as a more contemporary scent called Ellie Nuit, is available on Dunne's site.