Book ads, 1962-1973  AUG 01 2008

A collection of old book ads from the NY Times.

We're going to begin this project with a look at the country's golden age of book advertisements, which ran from roughly 1962-73. Why those dates? The books - and the ads for them - were terrific: fresh, pushy, serious and wry, often all at the same time. There was a new sense of electricity in the culture and in the book world.

The authors featured include Alice Walker, Cormac McCarthy, Joan Didion, Toni Morrison, and Susan Sontag.

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