A list of all the times that Steve Jobs has said, “just one more thing” at keynotes and product launches…aka this is the stuff that Apple thought would do well. Among the hits: original iMac, OS X, the iPod, and the iPhone. Only one real miss: the G4 Cube.
Also: did Jobs take that phrase from Columbo?
Update: The video version of “one more thing”. (thx, eric)