The idea of a 3-D movie has been explored since basically the dawn of the moving image, but now, according to Portfolio, the idea is waxing once again, thanks to Jeffrey Katzenberg and several others. The rationale:
Studios are latching onto 3-D for much the same reason that Bob Dole took Viagra. Most of Hollywood's businesses are making money -- for all Katzenberg's complaining, DreamWorks' first-quarter profit was up 69 percent -- but the sector that makes Hollywood feel best about itself, theatrical showings, is deflating, in large part because the difference between seeing a movie in your local multiplex and on a 52-inch high-definition TV in your family room is not that vast.