A golden oldie from Matt Jones in 2001: WebDogme.
Two Danish filmmakers, Lars von Trier and Thomas Vinterberg in 1995 responded to what they saw as the increasing inhumanity and formulaic commerciality of effects-heavy, franchise-friendly feature films. They created a vow of chastity that placed the stylistic presentation and formal tricks of film subservient to the narrative and characterisation.
WebDogme is an attempt to outline a similar approach for the web. kottke.org is doing pretty well on the rules...I've unwittingly followed 5 or 6 of them at least. I'd link to the original Dogme 95 manifesto, but the official web site does not adhere to WebDogme rule #3 ("The browser must not be violated"); the manifesto is hidden within a frame. (via preoccupations)