Philip Morris is releasing some new products for smokers, especially those in emerging markets, e.g. markets with more smokers and less regulation than the US or Europe.
The Heatbar - a hand-held electronic smoking device that emits 90% less smoke than a regular cigarette, hence less second hand smoke. Only $118 for 1 year of service (2 cartons of cigarettes included)
Update: Altria has indeed spun off Philip Morris International, freeing PMI to pursue their fortune in the wider world. (thx, mau)
Update: Here’s a more extensive story from the WSJ, the likely source of the above summary.