Online shoe seller Zappos demonstrates how to  OCT 19 2007

Online shoe seller Zappos demonstrates how to provide customer service on a human level:

I was just back and not ready to deal with that, so I replied that my mom had died but that I'd send the shoes as soon as I could. They emailed back that they had arranged with UPS to pick up the shoes, so I wouldn't have to take the time to do it myself. I was so touched. That's going against corporate policy.

And that's not even the best down to the end. (via 37signals)

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