Mocketing: making fun of your product or

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

Mocketing: making fun of your product or brand in order to sell the product and build the brand. Found out about mocketing from this Book Design Review post on a book called Unmarketable.

By Jason Kottke • May 16, 2007 at 08:33 pm • books branding design language marketing

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