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On the occasion of Helvetica’s NYC premiere

posted by Jason Kottke   Apr 06, 2007

On the occasion of Helvetica’s NYC premiere tonight, Michael Bierut remembers a time when no one knew anything about type or fonts except for designers and typesetters. “[Today] we live in a world where any person in any cubicle in the world can pick between Arial and Trebuchet and Chalkboard whenever they want, risk free, copyfitting tables be damned, and where a film about a typeface actually stands a chance of enjoying some small measure of popular success.”

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