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The Cupertino effect: a term for incorrect

posted by Jason Kottke   Nov 14, 2006

The Cupertino effect: a term for incorrect spellcheck suggestions that make it into finalized documents. The term comes from the appearance of the word “Cupertino” in several European Union documents in the place of “cooperation”. “The fact that Secretary General Robertson is going to join this session this afternoon in the European Union headquarters gives you already an idea of how close and co-ordinated this Cupertino is and this action will be.”

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