How to choose a good book toNOV 30 2006

How to choose a good book to read, a tip from Marshall McLuhan: turn to page 69, read it, and if it's good, you've got a winner. (via snarkmarket)

Update: A kottke.org reader writes, "It's known (although perhaps not well) that he often only read the left-hand pages of books. It's one way that someone could get through as much as he did and apparently he thought there was usually too much redundancy, anyway." (thx, steve)