Surowiecki on the difficulty of short-term thinking  JUL 25 2006

Surowiecki on the difficulty of short-term thinking in business. "It's no wonder that management theory is dominated by fads: every few years, new companies succeed, and they are scrutinized for the underlying truths that they might reveal. But often there is no underlying truth; the companies just happened to be in the right place at the right time."

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