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As part of their “simplicity” ad campaign,

posted by Jason Kottke   Apr 24, 2006

As part of their “simplicity” ad campaign, Philips is paying Time Inc to put the table of contents in some of their magazines on page 1 (the TOC is typically further into the magazine in a more irritating position). It’s funny that there was concern about this type of advertising affecting the layout of the magazine (in the editorial/sales wall sort of way) when the whole idea of pushing the TOC to page 10 or 20 is to accomodate advertising in the first place.

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