Political party members' brains get a rush  JAN 26 2006

Political party members' brains get a rush from "ignoring information that's contrary to their point of view". "None of the circuits involved in conscious reasoning were particularly engaged. Essentially, it appears as if partisans twirl the cognitive kaleidoscope until they get the conclusions they want, and then they get massively reinforced for it, with the elimination of negative emotional states and activation of positive ones."

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