It's sad to see O'Reilly selling PageRank to all these mortgage and hotel sites that have thoroughly polluted Google with their bad results. Much of the onus is on Google to clean that stuff out, but as Rogers notes in the thread, "if you're going to sell sponsored links, you should take the time to make sure they are advertisers you'd want to be associated with". O'Reilly is the kind of company that people believe in (a rare thing in today's world), but this makes me believe in them a little less.
