"Fads, fashions and dramatic shifts in public  MAY 05 2005

"Fads, fashions and dramatic shifts in public opinion all appear to follow a physical law: one of the laws of magnetism". "Michard and Bouchaud checked this prediction against their model and found that the trends in birth rates and cellphone usage in European nations conformed quite accurately to this pattern. The same was true of the rate at which clapping died away in concerts."

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