Advertising 24/7  MAY 03 2005

At GEL the other day, Rick Smolan, creator of the Day in the Life photography books, told the crowd about his newest project, a pair of books called Cats 24/7 and Dogs 24/7. Both books are composed of pet photos submitted by professional and amateur photographers. One of the ways that people will be able to purchase the book will be direct from a company who will offer the book at a discount in exchange for printing that company's logo somewhere on the book (sorry for the lack of details...I think the company was either Kodak or Proctor and Gamble, the discount is $5, and the somewhere on the book is the cover but don't quote me on any of that). Anyway, a bit of evidence that advertising in books may be a viable business option in the future.

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