A loud quiet launch APR 15 2004
The first line of the news.com article on A9 says that "Amazon.com has quietly launched a test version of its long-awaited search engine" (emphasis mine). Curious. I wonder if news.com felt slighted at the way A9 chose to initially publicize the site, breaking the story via a weblog instead of a traditional media outlet (like, say, news.com) and the "quietly launched" is a displeased rejoinder to the strategy. Judging from the response so far (233 news stories on Google News, A9-related posts hold the top 3 spots on Blogdex, a very active thread on Battelle's site, a post on Slashdot, an article at Search Engine Watch, and it hasn't been 24 hours yet), the launch wasn't that quiet.