Malcolm Gladwell on the SUV and automotive safety.
There are 5 reader comments
• Feb 20 2004 • 4:24PM
I think that's one of the most important articles I've read in ages. I've always had a sneaky feeling that a big part of SUV appeal lies in the "fashion factor"; it's nice to see that actual industry studies back that notion up.
• Feb 22 2004 • 5:21AM
I think that's one of the most important articles I've read in ages.
Because it agrees with your 'sneaky feeling'? Heh. At least your honest.
• Feb 23 2004 • 8:01AM
:) Well, I was more interested in the safety related aspects of the document. The other stuff is social commentary, and your mileage may vary. I think it's important because it documents the fact that many people are buying vehicles that they think are safer when they're really not.
After reading that it's hard for me to see how anyone could justify buying an SUV rather than a minivan based on safety arguments.
If you want an SUV because you think it's cool, go for it. Just understand that you're getting because you think it's fashionable, not because it's safe. :)
• Feb 23 2004 • 11:35AM
I loved the market research conclusions (that buyers are insecure, etc.). Says what we all know, but if those are genuine quotes from industry market research then that makes it all the funnier.
Also the thing about liking a high vehicle because then you can see if there's anyone hiding under it... :> (Did I even read that right?)
This thread is closed to new comments. Thanks to everyone who responded.
Craniac • Feb 20 2004 • 1:37PM
man, why didn't he publish anything for a year?