More than four years ago, I ordered a CD from buy.com. The album was a new release and widely available everywhere, but it took them two months to process and ship the order…and then it never actually showed up. I haven’t shopped there since.
This morning I got an email from buy.com announcing their “NEW Cellular Store”, one of many I’ve gotten from them since that initial shopping experience despite never opting in to any of their mailing lists. Every time I get one of these emails, I think of my bad buy.com shopping experience, reinforcing my low opinion of them and my decision not to patronize them in the future, not to mention eventually prompting me to tell thousands of people about it here. Perhaps not the result they were after with their email marketing.