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Apple revised their famous 1984 commercial; the woman

posted by Jason Kottke   Jan 07, 2004

Apple revised their famous 1984 commercial; the woman with the sledgehammer is listening to an iPod.

Reader comments

R.Jan 07, 2004 at 4:43PM

I like that we have the technology to modify source material in this manner. I hate that they actually went and did it.

Paul MJan 07, 2004 at 6:03PM

One thing is for sure, they didnt add a bra.

padraiginJan 07, 2004 at 8:02PM

It could have been cool, if they’d actually DONE something with it.

FredJan 07, 2004 at 8:29PM

As I mentioned on my my blog the question really is… will this revised version supplant the old one? i.e. will the original version be “depreciated” in favour of this one? Will history be rewritten? Will students of advertising from here on in only be able to access the ‘84 iPod version? Or will both be made available to the interetested? In 10 years, when Apple trots out the ad for the 30th Anniversary of the Macintosh, which version will be shown?

GregJan 07, 2004 at 9:58PM

Uh, let’s go back to the bra thing. Who’s really looking at the iPod anyway?

JamesJan 08, 2004 at 5:53AM

I’m not so sure I understand why they added the iPod… it was the only thing they changed, and the commercial has nothing to do with the iPod.

Maybe they had to change the ad slightly so that they could preserve the fact that the original ad was only ever played on television once - and so that they could play it during this years Super Bowl without consequence.

ericJan 08, 2004 at 8:47AM

No, no, no. This isn’t a new commercial. This is only a funny stunt they did for the expo crowd. It will not be airing anywhere.

JamesJan 08, 2004 at 10:06AM

Oh I see. Well that’s not very exciting.

StephenJan 08, 2004 at 10:29AM

iPod… there was an iPod?

cf. Greg, Paul M. et alia

lumploadJan 08, 2004 at 2:35PM

I thought this was a new Victoria’s Secret commercial. My bad.

DinahJan 08, 2004 at 4:40PM

Even I, biased as I am toward the penis-enabled, thought “Wow. I didn’t remember her being so bouncy.” I guess we can all thank that brave actress for suffering in order to bring a moment of pleasure to the masses.

BrianJan 08, 2004 at 4:46PM

Given that the girl is running and swinging hammers around, I find it unlikely that her iPod would play skip-free. Given the additional up and down force from her renegade boobies, I’m almost positive it wouldn’t.

JonathanJan 09, 2004 at 12:54AM

Do iPods ever skip? Was that Jason Kottke marching in line early on in the video? Does this mean all you need is an iPod to overthrow tyranny?

leonJan 09, 2004 at 9:45AM

iPods can’t skip, regardless of the tremor. I think the slight re-work is a novel idea that revisits one of the greatest commercials ever made.

MikeJan 09, 2004 at 1:35PM

Aww, you went and ruined the surprise of the ad. :-)

Thor chicks++

I'm so ashamed.Jan 09, 2004 at 5:24PM

Oddly, I noticed the boobies this time around, even before reading these comments. Someone needs to do a frame-by-frame comparison and see if in fact she has implants in the modified version. While we’re modifying Ridley Scott’s work, someone take a crack at Alien.

RobJan 09, 2004 at 6:57PM

Steve Jobs pulls a George Lucas… If you thought Greedo shooting first was bad, check this one out.

PatrikJan 11, 2004 at 6:50AM

Disturbing. It would seem that it’s actually Apple that is charge of the Ministry of Truth.

This thread is closed to new comments. Thanks to everyone who responded.

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