Apple revised their famous 1984 commercial; the woman with the sledgehammer is listening to an iPod.
I like that we have the technology to modify source material in this manner. I hate that they actually went and did it.
One thing is for sure, they didnt add a bra.
It could have been cool, if they’d actually DONE something with it.
As I mentioned on my my blog the question really is… will this revised version supplant the old one? i.e. will the original version be “depreciated” in favour of this one? Will history be rewritten? Will students of advertising from here on in only be able to access the ‘84 iPod version? Or will both be made available to the interetested? In 10 years, when Apple trots out the ad for the 30th Anniversary of the Macintosh, which version will be shown?
Uh, let’s go back to the bra thing. Who’s really looking at the iPod anyway?
I’m not so sure I understand why they added the iPod… it was the only thing they changed, and the commercial has nothing to do with the iPod.
Maybe they had to change the ad slightly so that they could preserve the fact that the original ad was only ever played on television once - and so that they could play it during this years Super Bowl without consequence.
No, no, no. This isn’t a new commercial. This is only a funny stunt they did for the expo crowd. It will not be airing anywhere.
Oh I see. Well that’s not very exciting.
iPod… there was an iPod?
cf. Greg, Paul M. et alia
I thought this was a new Victoria’s Secret commercial. My bad.
Even I, biased as I am toward the penis-enabled, thought “Wow. I didn’t remember her being so bouncy.” I guess we can all thank that brave actress for suffering in order to bring a moment of pleasure to the masses.
Given that the girl is running and swinging hammers around, I find it unlikely that her iPod would play skip-free. Given the additional up and down force from her renegade boobies, I’m almost positive it wouldn’t.
Do iPods ever skip? Was that Jason Kottke marching in line early on in the video? Does this mean all you need is an iPod to overthrow tyranny?
iPods can’t skip, regardless of the tremor. I think the slight re-work is a novel idea that revisits one of the greatest commercials ever made.
Aww, you went and ruined the surprise of the ad. :-)
Oddly, I noticed the boobies this time around, even before reading these comments. Someone needs to do a frame-by-frame comparison and see if in fact she has implants in the modified version. While we’re modifying Ridley Scott’s work, someone take a crack at Alien.
Steve Jobs pulls a George Lucas… If you thought Greedo shooting first was bad, check this one out.
Disturbing. It would seem that it’s actually Apple that is charge of the Ministry of Truth.
This thread is closed to new comments. Thanks to everyone who responded.