New logo for Apple Computer  SEP 26 2003

New logo for Apple Computer.

There are 14 reader comments

R.27 26 2003 2:27PM

Looks like they've completely shelved ITC Garamond Narrow in the process too.

Matt Haughey40 26 2003 2:40PM

Yep, even the boot up screen of Panther* is all Myriad (or is it Gill Sans they are branding with now?), with not a single lick of serif font in the new OS.

* if you want to play with panther betas, for the love of god back your stuff up and be prepared to format and install it clean. Installing the earlier (beta 40-something) versions over my existing 10.2.6 install was a nightmare that didn't function at all.

Schmelding37 26 2003 3:37PM

Yes, it is Myriad.

Boz55 26 2003 3:55PM

Shoot, I love me some Garamond Narrow.

jason35 26 2003 4:35PM

same logo. new treatment. thats all.

what was with the random robot reference?

f554 26 2003 5:54PM

Frutiger? Anyone?

Schmelding07 26 2003 8:07PM

Nope. It is Myriad.

Brian09 26 200310:09PM

Am I the only one that thinks it looks tacky? The logo I mean. As far as Myriad...LOVE IT! Apple Garamond has been needing a break for a long time.

mark crane49 27 2003 6:49PM

Now that I'm running services that shouldn't be interrupted, i.e. sendmail, apache, etc. I'm terrified that each upgrade will break something.

Schmelding07 28 2003 2:07AM

Um, the new logo will break your services?

Charles Stuart21 29 200312:21AM

yes, it does look tacky - even trashy.

nowhereman58 30 2003 5:58AM

it looks like a 3rd class logo of a startup dotcom - UGLY! just like the brushed metal thing... i would like having a clean gui like the beos used to have!!!

majick09 30 200310:09AM

Yikes... is that a SWOOSH on the thing? Apple's freshening the logo up to about 1996?

This thread is closed to new comments. Thanks to everyone who responded.

Front page
About + contact
Site archives


Follow on Twitter

Follow on Tumblr

Like on Facebook

Subscribe to the RSS feed


Ads by The Deck

Support shop at Amazon

And more at

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.



Hosting provided EngineHosting