Pie-eating contest DEC 06 2002
"You know the big tent at the east end of the county fairgrounds? Next to the show barn? Imagine it's an oval filled with 90,000 Pakistanis who love to watch pie-eating -- who love pie-eating more than soccer -- even though it seems to the rest of us that eating pie would be a fairly unpleasant reminder of British Colonialism."
And it goes from there. If you're into reading, the above is also available as part of The Manual.