Top Ten New Copyright Crimes. Even more funny (if it weren’t so scary) is Jamie Kellner’s remark that “your contract with the network when you get the show is you’re going to watch the spots”. I don’t recall signing any contract or making a verbal agreement with NBC to agree to watch Toyota commercials during The West Wing. My only contract with regard to the TV is my cable bill, which entitles me to watch as much or as little of 50-some channels as I want. How the networks make money is their business…if advertising isn’t working anymore, you need to try something else. Don’t come crying to me about some bogus contract that exists only in your mind.
The downside of this is what happens if ad-supported television can’t function profitably due to PVRs and such? Will TV go away? Will it become for-pay across the board with $300-500 monthly cable bills? Are consumers going to get screwed or will a better form of TV broadcasting emerge from the rubble (imagine all your favorite shows on one network)? The future is so fun that way…impossible to predict.