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Prada’s new store

posted by Jason Kottke   Feb 05, 2002

Some thoughts on the new Rem Koolhaas-designed Prada store in NYC: Prada, Property, Praxis. Having checked out the Prada store on my visit to NY, Adam is spot-on with his analysis, but perhaps a bit too hard on Prada regarding the store’s shortcomings and (potential) failures. I read an interview with Miuccia Prada right before my visit to the store and she seemed to be aware of the limitations and the risk involved with many of the features, saying (I’m paraphrasing from memory here) “The store has many new features and technologies that haven’t been used in retail spaces before. If they don’t work, we’ll try something else.” via bs.

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