Worst museum Web site ever**:  JAN 15 2002

Worst museum Web site ever**: American Museum of Natural History. It looks like it was built in the gold rush days of 1997-98: graphical text that should be HTML text, slow loading, information overload, distracting animations, &c. Companies like Studio Archetype and Agency.com made a lot of money producing state-of-the-art sites like this that now feel extremely dated compared to the Keep It Simple Web of today, epitomized by Google, dictionary.com, Amazon, Yahoo!, weblogs, and even the SFMOMA site, which makes good, balanced use of both images and text.

**In my experience with museum Web sites, which, I must admit, is far from extensive. But still.

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