From Amazoning the News:
“Amazon is a site that has mastered the vocabulary of the web. It engages all 5 goals â share, entertain, create, inform and transact â and it uses all the tools: network, time, interactivity, data and personality.
It has a network of readers who offer reviews, you always know what’s timely and how old information is. Users offer not just reviews but their own Top 10 lists, that is, they interact. Amazon mines its deep well of data to tell you what’s selling, what’s not, how items are ranked. And as for personality, you always know when you’re on an Amazon page.”