Over the holidays, I read the first issue of this new magazine called Fuse. I liked it for the most part, mainly because the short articles reminded me of reading on the Web, so I popped over to their Web site to subscribe. A few days ago, I found out that Fuse went under after that one issue. Crappy crap.
From the aforementioned issue of Fuse comes this interview with boo.com founder Ernst Malmsten. In it, he is asked to present a list of things he wished he knew before starting Boo. I’m not going to type in the whole article, but I will share one item with you which is pretty representative of the rest of the list:
“2. [I wish] that we’d raised more capital at the outset. You want a reserve. You want to have money in case of an emergency, because you never know what will happen. The market goes up and down all the time. Also, investors don’t stick around. Not that I blame them.”
So $135 million wasn’t enough? Methinks that he still does not understand why Boo failed.
Also from that one issue of Fuse: List, a magazine consisting entirely of lists. Unfortunately for me (as someone who likes lists), it seems as though the next issue won’t be coming out for a while…if at all.