A passage near the end of Memes, Meta-Memes, and Politics:
“The development of memetics provides improved mental tools (models) for thinking about the influences, be they benign, silly, or fatal, that replicating information patterns have on all of us. Here is a source of danger if memetics comes of age and only a few learn to create meme sets of great influence. Here too is liberation for those who can recognize and analyze the memes to which they are exposed. If ‘the meme about memes’ infects enough people, rational social movements might become more common.”
Who will be more skilled at wielding memes in the future: individuals or companies? Politicians or voters? The rich or the poor? Will it matter?